20世纪已成为历史。在新的世纪里,企业如何生存发展是企业领导人不得不考虑的问题。即将发生的企业外部环境变化,莫大于我国快加入世贸组织了。加入世贸已是早晚的事,要说迎接也没什么好迎接的。但对企业有影响的事,不能不做准备。随着国内市场更大限度地对外开放,国内市场竞争加剧,加入世贸以后,我国的市场要对人家开放,人家的市场也必须相应对我们开放,这意味着进出口关税的逐步降低,对我们企业既有不 The 20th century has become history. In the new century, how companies survive and develop is a problem that business leaders have to consider. The imminent change in the external environment of the enterprise is greater than that of China’s rapid entry into the WTO. It will be sooner or later to join the WTO, and we must say that we have nothing to welcome. But things that have an impact on the business must be prepared. With the liberalization of the domestic market to a greater extent and the intensification of competition in the domestic market, after China’s accession to the WTO, China’s market must be open to others, and people’s markets must also be open to us accordingly, which means that the import and export tariffs are gradually reduced to us. Businesses have neither