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《市场营销学》是中等职业教育电脑财会、电子商务等专业的必修课程。这门课程是学生掌握市场营销基本理论知识和基本技能的关键,上好这门课程有许多需要注意的要点。本文仅就市场营销案例的选择和分析应用谈几点体会。
“Marketing” is secondary vocational education computer accounting, e-commerce and other professional compulsory courses. This course is the key to a student’s mastery of basic theoretical knowledge and basic skills in marketing. There are many points to note about this course. This article only on the selection of marketing cases and analysis of applications to talk about some experience.