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在希腊的古奥运会举办地奥林匹克点燃奥运圣火,历来被认为是最为圣洁的活动,但自从1984年尤伯罗思将众多的“赞助者”引入奥运会后,奥林匹克运动的商业化进程即以一股不可扼制的潮流,迅速渗透到竞技体育领域的各个方面。其受益者有国际奥委会,奥运会和各种比赛的东道国,参赛运动团队和运动员;当然,最大的受益者是那些作为“赞助者”获得“赞助权”的大厂商
The Olympic torch lit by the Olympic Games held in the ancient Olympic Games in Greece has always been considered the most holy event. But since 1984, when Umbrox introduced a large number of “sponsors” into the Olympic Games, the Olympic Games have been commercialized. The trend that can not be controlled quickly infiltrates into all aspects of competitive sports. Its beneficiaries are the International Olympic Committee, the Olympic Games and host countries for all kinds of competitions, participating sports teams and athletes; of course, the biggest beneficiaries are those big players who have obtained “sponsorship” as “sponsors”