又到了辞旧迎新的岁末,对于中国广告创意人,1995可以说是一个很不平静的年头,不论这一年的收成是好是坏,回想起来都觉得有话可说,也有话要说。巨人健康大行动:消费者吃软也盵硬?电脑生意做得不错的巨人集团,如今又开始做起了“人脑”生意,而且做得轰轰烈烈。在“让一亿人先聪明起来”的系列广告之后,今年5月又推出了代号为“巨人健康大行动”的系列广告,居然动用了飞机、坦克、烈豹、军靴等硬派现象,以一种闪电式的入侵方式,向市场和消费者进行火力密集的狂轰滥炸。大凡企业做广告,一个最基本的原则就是以利诱惑消费者,以情打动消费者,并想方设法拉近企业 To the end of the year of greetings and greetings, for Chinese creatives, 1995 can be said to be a very quiet year, regardless of this year’s harvest is good or bad, in retrospect feel that there is something to say, there are things to say . Giant Health Campaign: Consumers Soft to Eat Hard? The Giant Group, which has done a good job in the computer business, is now starting to start a business of “human brain” and is vigorous. In May, after “a series of advertisements to make one hundred million people smart first”, a series of advertisements codenamed “Giant Health Campaign” was released in May this year, and actually used hardcore aircraft such as aircraft, tanks, leopards and army boots Phenomenon, in a lightning-based intrusion mode, to the market and consumers fire intensive bombing. Almost all enterprises advertising, one of the most basic principle is to facilitate the temptation of consumers, to impress consumers, and find ways to bring business closer