过去几年,工商企业一直把注意力集中在城市市场,而对广大农村市场却重视不够,从而造成农村市场发展停滞不前、与城市市场分割的局面。这不仅直接影响了工业品的销路,而且严重制约了农民生活质量的提高和农村经济的发展,进而影响到整个国民经济的发展速度。因此,开拓农村市场已成为大家的共识。那么,工商企业如何开拓、占领广大的农村市场呢? 首先,要转变经营观念和经营作风。盘活经营先要盘活脑筋。工商企业不能因农村市场需求分散、批量少、地域偏僻而对其看不上眼,要改变过去习惯于城市交易的大宗供应的做法:清除官商作风,变坐商 In the past few years, the industrial and commercial enterprises have been concentrating their attention on the urban market, but they have paid insufficient attention to the vast rural market, resulting in the stagnation of the rural market and the segregation with the urban market. This not only directly affected the sales of industrial products, but also seriously hampered the improvement of farmers’ quality of life and the development of rural economy, thus affecting the pace of development of the entire national economy. Therefore, opening up the rural market has become the consensus of all. So, how to open up the business enterprise, occupation of the vast rural market? First, we must change the business philosophy and management style. Revitalize the business first to revitalize their brains. Businesses should not disregard the needs of the rural market due to the fragmentation of demand in the rural areas, the small quantity of land and the remote areas. To change the traditional practice of supplying bulk to urban transactions, we should clear the style of officials and merchants,