近年来,随着农村经济的发展,以及国家启动农村市场力度的加大,众多厂商已开始将眼光向广大农村转移,但客观地讲,开拓农村市场仍面临一些制约性因素,值得重视并研究解决。据笔者在农村走访调查,当前基层干部群众对此有“六盼”——一盼加大开拓农村买方市场的力度。随着城乡消费水平差距的逐步缩小,农村商品日渐丰富,城里卖的东西农村也能买到,昔日的农民“买难”现象在农村大多地方基本消失,但与之相反,不少地方又出现了新的“卖难”问题,成为影响农民收入、制约农民 In recent years, with the development of the rural economy and the intensification of the country’s efforts to start the rural market, many manufacturers have begun to shift their eyes to the vast rural areas. However, objectively speaking, opening up the rural market still faces some restrictive factors that deserve attention and research solve. According to the author’s investigation in the countryside, the current grass-roots cadres and people have “six hope” - a hope to step up efforts to open up the rural buyer’s market. With the gradual narrowing of the gap between urban and rural areas, rural areas have become more and more rich, and the countryside can also be bought by the rural areas. In the past, most farmers’ difficulties in purchasing basically disappeared in most rural areas, but on the contrary, many New problems of “selling difficulties” appeared again and became the factors affecting the peasants’ income and restricting the peasants