品牌推广有两个重要目的:一是树立良好的企业形象和产品形象,提高品牌的知名度、美誉度;二是最终将相应品牌名称的产品销售出去。品牌推广是树立品牌、维护品牌过程中的重要环节,包括传播计划及执行、品牌跟踪和评估等。即使品 Brand promotion has two important purposes: First, establish a good corporate image and product image to enhance brand awareness, reputation; the second is the final product of the corresponding brand name to sell. Brand promotion is to establish a brand, an important part of the process of maintaining the brand, including communication programs and implementation, brand tracking and evaluation. Even the product