在改革开放、发展商品经济的新形势下,传统的企业报道做法是否还具有实际意义?本文试图在理论与实践的结合上,从新闻定义的不可证明性、国际新闻惯例的参照、典型报道的不可操作性以及防止新闻商品化和服务于经济建设诸角度,对例行的企业报道做法进行再认识和思考,以图抛砖引玉,得出合符实际的结论。首先,从严格的新闻学定义这一角度来看,企业报道不是新闻报道 Under the new situation of reform and opening up and the development of commodity economy, is it still practical for traditional corporate reporting practices? This article attempts to combine the theory with practice, from the unverifiable definition of news, the reference of international news practice, the typical coverage Inalienability and prevention of the commercialization of news and the service of economic construction, and to re-understand and reflect on routine corporate reporting practices in an attempt to draw conclusions and draw realistic conclusions. First, from a strictly journalistic definition perspective, corporate reporting is not news coverage