品牌资产是企业的重要资产,文章从品牌资产管理的几个要素分析了如何对品牌实施资产化管理,同时提出了提升品牌资产价值的相应策略。 Brand assets are the important assets of an enterprise. The article analyzes how to implement the asset management of the brand from the several elements of the brand equity management and at the same time puts forward corresponding strategies to enhance the value of the brand equity.