“长城车中国造”天生的竞争力主持人:“长城车中国造”提出来以后,引发了很多的争议,有人说中国的概念有点大,营销的距离有点远;有人说这是情感营销,能引起消费者共鸣,拉近了与消费者的距离,您怎么看待这些看法?董明:今年“两会”期间,我们推出了“长城车中国造”的诉求,从表面上看,这“内向”了一点,不像一个有国际化诉求的企业提出的口号,经历了20年的发展以后,在这个阶段我们觉得找到了自己的核心优势,塑造自己优势的核心点是最重要的,其实让我看如何决胜营销的这个题目,似乎是一个没有标准答案的。营销的策略有很多,最根本的可能还是得找到自己的诉求。从最开始单一产品的输出,到转向技术管理、品牌和功能,每个成功的企业都有这样一个过程。长城提出 “Great Wall car made in China ” innate competitiveness Moderator: “Great Wall car made in China ” came up, led to a lot of controversy, some people say that the concept of China a bit big, marketing a little bit far; Some people say that Is the emotional marketing, can resonate with consumers, narrowing the distance with the consumer, how do you think these views? Dong Ming: This year “two sessions ” period, we launched the “Great Wall car Made in China” appeal, On the face of it, this “inward ” a bit, unlike the slogan proposed by an enterprise with international appeal, after 20 years of development, at this stage we feel that we have found our own core strengths and shape our strengths The core point is the most important, in fact, let me see how the winning marketing of this topic, it seems that there is no standard answer. There are many marketing strategies, the most fundamental may still have to find their own demands. From the very beginning of a single product’s output to the transition to technology management, branding and functionality, every successful business has such a process. Great Wall made