尽管奥运会可能为举办地带来大量的商业机会,但奥运效应的大小一方面取决于当地的商业开发策略是否得宜,另一方面也受到当时社会、经济大环境的影响和制约。奥运会对举办地旅游业的带动效应是综合的、长远的和复杂的。从以往的经验看,奥运会期间旅游接待还存在一定的“挤出效应” Although the Olympic Games may bring a lot of business opportunities for the host area, the size of the Olympic Games depends on the local commercial development strategy is appropriate, on the other hand also affected by the social and economic environment and constraints. The driving effect of the Olympic Games on the host tourism industry is comprehensive, long-term and complex. Judging from past experience, there is a certain “crowding-out effect” in the tourism reception during the Olympic Games