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现阶段我国现代中小企业在视觉品牌塑造和管理上存在较多问题,很多企业由设计公司整合品牌资源构建设计品牌雏形后,在市场推广和调整中普遍缺乏后续和自主有效管理,更没办法推进视觉品牌提升和拓展。基于管理目标,借助软件工程用统计学的方法,数据库的资源使得现代中小企业能科学有效地进行自主视觉品牌管理和拓展,通过提升自主管理能力减少和市场沟通的距离和时效,有效形成新时期品牌战略下新的视觉品牌资产,这将对现实市场的实际战略运作起到指导性的作用。
At this stage, there are many problems in modern brand building and management in the modern SMEs in our country. Many enterprises lack the follow-up and self-management effectively in the market promotion and adjustment after many companies integrate the brand resources to construct the prototype brand. Visual brand promotion and expansion. Based on the management goal, with the aid of software engineering, the method of statistics, the resources of database make the modern small and medium-sized enterprises manage and expand their own visual brand scientifically and effectively, and effectively reduce the distance and aging of market communication by enhancing self-management ability and effectively form a new era Under the brand strategy of new visual brand equity, which will play an instructive role in the actual strategic operation of the real market.