论文部分内容阅读
在当代大众传播领域,无论是企业还是媒体,要想立于不败之地,彼此需要战略合作才能科学谋划共赢发展。因此,两者能否就此达成共识,双方能否成为战略合作伙伴,已经成为影响或制约战略发展的关键。大量的
In the field of contemporary mass media, both enterprises and media need to make strategic cooperation so as to plan win-win situations scientifically if they want to be invincible. Therefore, whether the two sides can reach a consensus on this issue and whether the two sides can become strategic partners have become the key to influencing or restricting the strategic development. Lots of