在微博活动平台组织活动一直是企业微博运营的重要组成部分,在我担任营销顾问的一些企业中,微博活动甚至成为其官方微博最主要的获取粉丝、提高粉丝活跃度的手段。但是随着新浪微博生态的持续恶化,微博活动的效果已经越来越差,逐渐沦为鸡肋。我曾受邀去一家企业讲课,当时他们刚刚在新浪微博举办了一次活动,5000元左右的奖品投入获得了四万多用户的参与,活 Weibo activities in the activities organized activities has been an important part of the operation of micro-Bo, in my business as a marketing consultant in some companies, microblogging activities even become the most important official microblogging to get fans, ways to improve fan activity. However, with the continued deterioration of Sina microblogging ecosystem, the effect of Weibo activities has worsened and worsened gradually. I was invited to a business lecture, when they had just held an event in Sina microblogging, 5000 yuan prizes invested more than 40,000 users involved, live