上期我们对所谓“媒介购买专业”提出一个硬性指标,认为它的“专业性”必须“体现在广告主品牌利益最大化的专业认知与实践上”。凡是违反和背离广告主利益的媒介购买专业公司就既非“媒介购买” In the last issue, we proposed a hard target for the so-called “media buying profession”, thinking that its “professionalism” must be “reflected in the professional cognition and practice of maximizing the interests of advertisers’ brands.” Anyone who violates and deviates from the interests of advertisers to purchase a professional company is neither “media buying”