读者对广告,其实就是图个新鲜。中国的广告大致经历了三个阶段:“金奖银奖铜奖加上经理照片”的叫卖式广告、“变着法儿叫你目瞪口呆”的叫唤式广告、“声嘶力竭,惟恐遗漏”的叫嚷式广告。叫卖式广告要看,因为当时资讯贫乏商品紧缺,看广告确实能了解许多商业信息;叫唤式广告可看,它虽然矫情,却是中国广告 Readers of advertising, in fact, is a fresh picture. China’s advertising has gone through three stages: “Gold Silver Award Bronze Plus Manager Photo ” selling ads, “Changing Faerie called you stunned ” call-style ads, “hoarseness, lest missing ”Shout ads. To sell ads to see, because the lack of information on the lack of goods at the time, see the ads do understand a lot of business information; call-type ads can see that it is hypocritical, but it is Chinese advertising