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看过很多汽车广告,但觉得都是平平凡凡,大多都是这样:请个成功人士模样的演员来,车开得很稳健、很有型,我知道,广告商是想表达开他的车是一种身份的象征,大多雷同,看这类的广告,也犹如在看报纸的一些医药保健品广告一样,俗不可耐! 最近,一则奔驰E级轿车的电视广告,从央视一路开到各卫视,再驰骋到各大写字楼的电梯广告里,所到之处无不刮起了一股汽车与中国传统文化巧妙结合之风。
Read a lot of car ads, but I feel are mediocre, most of them are like: Please make a successful person looks like the car was very steady, very stylish, I know, advertisers want to express his car is open A symbol of identity, most of the same, look at this type of advertising, but also like newspapers in the newspaper, like some ads, vulgar! Recently, a Mercedes-Benz E-Class sedan TV commercials, all the way from CCTV to Satellite TV, and then ride to the major office elevator ads, wherever he went all the blowing a car and the traditional Chinese culture clever combination of the wind.