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1995年,在一家事业单位工作几年的齐明,再也无法忍受碌碌无为的生活状态,毅然下海了。他拿出自己的全部积蓄,开了几间连锁冷饮店,并取得一家著名冷饮企业在本市的产品独家代理权。两年后,在冷饮市场里挖到第一桶金的齐明,眼见市场竞争日趋白热化,代理利润越来越薄,开始寻求进入更具增长潜力的行业。他从同在本市的A公司的迅速发展和巨大的市场需求中看到了速冻食品行业的前景,因此决定在经营冷饮产品的同时,跻身速冻食品生产行业。但是,齐明毕竟对这个行业知之不多,对于如何管理一家速冻食品企业、如何打开市场、采用哪些营销策略、产品开发方向如何确定等等,都是心中无底。与其苦苦摸索,不如选准一个榜样企业,
In 1995, Qi Ming, who worked in a public institution for several years, could no longer tolerate the mediocre life and decided to go to sea. He took all his savings, opened a few chain cold stores, and made a famous cold drinks business in the city's exclusive agent. Two years later, Qi Ming, who dug in the first pot of gold in the cold drinks market, saw the market competition intensified and the agency profits became increasingly thinner. They started to seek more potential for growth in the industry. He saw the future of the frozen food industry from the rapid development and huge market demand of Company A in Ben Thanh, and therefore decided to operate in the frozen food industry while operating cold drinks. However, Qi Ming, after all, little is known about the industry, for how to manage a quick-frozen food companies, how to open the market, what marketing strategy, product development direction, and so on, are bottomless. Instead of hard to explore, it is better to choose a model company,