论文部分内容阅读
报刊发行业务是一项发展前景广阔、经济效益较好、邮政优势明显的特色业务,需要寻求新的业务增长点。当前,我国校园报刊市场存量高达180亿元,而邮政在校园报刊市场的份额仅为6%,市场潜力很大。近年来,一些基层单位勇于探索,善于突破,遵循校园市场发行规律,建立市场化发行机制,涌现出了许多行之有效的营销案例和成功经验。借鉴这些经验,学习他们的做法,对于邮政拓展校园报刊市场具有十分重要的意义。
The newspaper and periodical publishing business is a distinctive business with broad prospects for development, good economic returns and obvious postal advantages. It is necessary to find new business growth points. At present, China’s stock market on campus has a stock of up to 18 billion yuan, while the postal share of the newspaper market in the campus is only 6%. The market has great potential. In recent years, some grass-roots units have the courage to explore and are good at breakthroughs. They have followed the rules of the campus market and established a market-oriented distribution system. Many effective marketing cases and successful experiences have emerged. Learning from these experiences and studying their practices are of great significance to the postal service for expanding the campus newspaper market.