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乡村旅游成为一种新兴的旅游形式日益成为旅游的新热点,它是农业生产与旅游活动相结合的产物。现如今回归自然,享受美景,陶冶情操已成为大众休闲的时尚选择,而乡村旅游正好迎合了人们的这种消费心理,也顺应了这一时代发展的要求。目前,乡村旅游已成为许昌市旅游业的重要发展方向,本文通过对许昌四乡村旅游发展现状分析,总结许昌乡村旅游发展的特点及特色,以及存在的问题,探索有助于许昌市乡村旅游发展的新策略,使许昌四乡村旅游往更完善、更高层次水平发展,并为河南特色乡村旅游提供参考。
As a new form of tourism, rural tourism has become a new hot spot in tourism. It is a product of the combination of agricultural production and tourism activities. Returning nowadays to nature, enjoying the beautiful scenery and cultivating the sentiments have become the fashion choices for the public to relax, while the rural tourism just caters to the people’s psychology of consumption and meets the requirements of the development of this era. At present, rural tourism has become an important development direction of tourism industry in Xuchang. Based on the analysis of the current situation of tourism development in the four rural villages of Xuchang, this paper summarizes the characteristics and characteristics of Xuchang rural tourism development and the existing problems, and explores the contribution to rural tourism development in Xuchang The new strategy to Xuchang four rural tourism to a more perfect, higher level development, and provide a reference for the characteristics of rural tourism in Henan.