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随着内衣市场的扩大,中国对日本特殊内衣材料的需求也在持续增长。但现在有部分日本纺织企业认为这一增长趋势已经开始放缓了。该企业称,随着采用日本特殊内衣材料的中国一流内衣厂家的成长,日本特殊内衣材料向中国的销售规模急剧扩大。但从2012年左右开始,由于内衣厂家之间的竞争激化,店铺销售额很难上涨。为此,高价的日本特殊材料开始受到冷落。其结果是使用日本材料的内衣的主要销售渠道百货店中充斥着大量类似的商品,无法刺激消费者的购买欲望。
With the expansion of underwear market, China’s demand for special underwear materials in Japan is also continuing to grow. However, some Japanese textile enterprises now think this growth trend has begun to slow down. The company said that with the growth of China’s top underwear manufacturers using Japanese special underwear materials, the sales volume of Japanese special underwear materials to China has dramatically expanded. However, from about 2012 onwards, due to the intensification of competition among underwear manufacturers, sales of shops is difficult to rise. To this end, Japan’s special high-priced materials began to be left out. As a result, the main sales channels for underwear using Japanese materials are filled with a large number of similar products in department stores, which can not stimulate consumer desire to buy.