论文部分内容阅读
随着经济的发展,驰名商标的作用不单单是向消费者彰显商品的来源,更重要的是它能给商标权人带来巨大的商业利益和广阔的商业前景。商标权作用的变迁引发了驰名商标扩张保护理论基础的变迁,即由最初的侧重保护消费者的利益到目前的同时保护消费者与商标权人的利益,也即从混淆理论向淡化理论的变迁,进一步扩张保护了商标权人的利益。笔者结合实际,从我国驰名商标法反淡化保护的立法现状、司法实践为切入点解读了我国驰名商标反淡化保护的现状,最后对驰名商标反淡化立法提出了自己的构想。
With economic development, the role of a well-known trademark is not only to reveal the source of the goods to the consumers, but more importantly, it can bring enormous commercial benefits and broad commercial prospects to the trademark owners. The change of the function of the trademark right has triggered the change of the theoretical basis of the well-known trademark expansion protection from the initial protection of the interests of consumers to the current protection of the interests of consumers and trademark owners, that is, the transition from obfuscation theory to desalination theory , Further expansion and protection of the interests of trademark owners. Based on the actual situation of our country, the author analyzes the status quo of anti-dilution protection in China’s well-known trademark law and judicial practice as an entry point to interpret the status quo of anti-dilution protection of well-known trademarks in our country. Finally, I put forward my own conception of anti-dilution legislation.