论文部分内容阅读
全球广告巨头WPP有史以来规模最大的同地办公项目上海“达邦协作广场”的落成,可能是今年广告界最引人瞩目的事件。项目将汇集WPP旗下如奥美(Ogilvy&Mather)、群邑(Group M)、智威汤逊(J.Walter Thompson)等大名鼎鼎的26家公司,共计3000多名员工。用WPP上层的话来说,此举是为了在战略上实现水平性整合。“达邦协作广场”项目共计20层楼,41 000 m2,由国际知名设计公司PDM INTERNATIONAL和MMOSER ASSOCIATES担纲室内设计,办公家具品牌玛祖铭形华“存条的是有冥遇域进
The completion of the ”Shanghai Dabang Collaborative Plaza“, the largest office project in the world by WPP, the global advertising giant, may be the most remarkable event in this year’s advertising industry. The project will bring together 26 famous companies including WPG’s Ogilvy & Mather, Group M and J.Walter Thompson, with more than 3,000 employees. In the words of the upper WPP, the move is to achieve a strategic level of integration. ”Dabang Collaborative Plaza " project a total of 20 floors, 41000 m2, by the internationally renowned design company PDM INTERNATIONAL and MMOSER ASSOCIATES featuring interior design, office furniture brand Mazu Ming-shaped Chinese Enter