To build the harmonious society needs the effect of morality. There are various kinds of moral values. Mora values can be divided into proper ones and improper ones according to whether the social benefit is bigger than the socia cost of the moral behavior. The former is helpful to the optimal allocation of resources and improve the formation of the harmonious society; while the latter is harmful to the optimal allocation of resource and bad to the formation of the harmonious society. The proper and scientist moral values include: sustainable development view on ecology, fair, jus and win win view on morality, credibility, right view on rich and poor, right view on consumption and so on. To build the proper and scientific moral value, the more important way is building proper moral property rights institution by recognizing properly and constructing moral property rights besides legislation, setting up moral surroundings, valuing moral penetration, strengthening moral education etc. To build the harmonious society needs the effect of morality. There are various kinds of moral values. Mora values ​​can be divided into proper ones and improper ones according to whether the social benefit is bigger than the socia cost of the moral behavior. The former is helpful to the optimal allocation of resources and improve the formation of the harmonious society; while the latter is harmful to the optimal allocation of resource and bad to the formation of the harmonious society. The proper and scientist moral values ​​include: sustainable development view on ecology , fair, jus and win win view on morality, credibility, right view on rich and poor, right view on consumption and so on. To build the proper and scientific moral value, the more important way is building PROPER moral property rights institution by recognizing properly and constructing moral property rights besides legislation, setting up moral surroundings, valuing moral penetration, strengthening moral education etc.