“宝宝”作为2015年十大流行语之一,由最初表“对小孩儿爱称”的名词,演化为称呼自己或他人的代词。通过对流行语“宝宝”形式、语义、语用特征的分析,认为流行语中的“宝宝”模仿小孩子的语气,使其指称的对象获得了“儿童”的属性,能表达亲昵、喜爱、傲娇等多种情感,具有幽默风趣、撒娇卖萌的表达效果,顺应了社会“萌”文化和民众“求新从众”的心理,也是语言称谓语系统追求精细化与经济化的结果。 “Baby ” As one of the top ten buzzwords in 2015, it evolves into a pronoun that refers to oneself or another person from the initial “love of children”. Through the analysis of the clues “baby” form, semantic and pragmatic features, it is considered that the “baby” in popular language imitates the tone of the child so that the object it refers to gains the attribute of “child” The expression of intimacy, fondness, tenderness and other emotions with humorous, sentimental and adorable expressions conforms to the psychology of the society, the culture and the public, and the pursuit of new followers. It is also the pursuit of the system of language appellations Refinement and economic results.