“动漫”产业是中国动画和漫画这两种艺术形式的总称。是一种以“创意”为核心的文化创业产业。动漫产业已成为现代成人社会中不可忽视的文化现象,更多的是一种世界性的文化。中国的动漫产业在近十年的发展,也有了新的突破,在形式上经历了由小到大,从代工走向原创的突变。纵观中国动漫的发展可以明确的发现中国动漫在初始阶段其实和世界上其他地区的动漫产业是并驾齐驱的。只有不断地对动漫产业进行深入的探究才能使国内优秀的动漫产业成为行业中的龙头。 “Animation ” industry is the general term for both Chinese animation and comic art forms. Is a “creative” as the core of cultural and entrepreneurial industries. Animation industry has become a modern adult society can not be ignored cultural phenomenon, more of a worldwide culture. China’s animation industry in the past decade of development, but also a new breakthrough in the form of experienced from small to large, from OEM to the original mutation. Throughout the development of Chinese animation can be clearly found in the initial stage of Chinese animation in fact, and the rest of the world animation industry is keeping pace. Only continuous in-depth exploration of the animation industry in order to make the domestic outstanding animation industry has become the industry leader.