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精准品牌定位成为国际时尚品牌的杀手锏。跺了跺发麻的脚,记者再一次看向手机屏幕。“都30分钟了,怎么才这么几个人!20多个进店的顾客,这数字也太不好看了。”记者藏在朝阳大悦城一层的一个角落,盯着对面Massimo Dutti的店,扯了扯同伴Maggie的袖子,说:“亲,再帮我去店里探一圈呗。”两分钟后,Maggie回报:“店内10人,试衣间内3人,略显冷清。”而且在随后的4次“刺探”中,大概都是这样的情况。又过了半个小时,记者和同伴开启“半仙儿”模式,“这一对儿肯定会进店”“这一对肯定会买”……而这些
Precise brand positioning as the killer of international fashion brands.跺 跺 跺 numb feet, the reporter once again look to the phone screen. “30 minutes, how so few people! More than 20 customers into the store, this figure is too bad. ” The reporter hid in a corner of the floor of Chaoyang Joy City, staring at Massimo Dutti Shop, pulled the companion Maggie’s sleeve and said: “Pro, then help me to go to the store to explore a circle chant.” “Two minutes later, Maggie returns: ” 10 people in the shop, dressing room 3 people, slightly Clearly clear. “And in the ensuing 4” spying “, probably all the case. After another half an hour, the reporter and his companions opened the ”half fairy“ mode, ”this one pair will definitely enter the store.“ ”This pair will definitely buy" ...... And these