消费者才是新一轮营销变革真正引领者。在这样的前提认识下,营销者如何适应营销3.0时代的客户诉求,并陪伴消费者走进未来?在新一轮营销变革中,传统广告代理公司面临诸多挑战,也得到了更多机会。一个不易觉察的趋势是,从表面上看,智能手机、社交媒体、搜索引擎等新兴科技工具正在推动新一轮营销变革,然而,在一个更为广阔的历史维度来看,消费者才是超越这些因素的、真 Consumer is the real leader of a new round of marketing change. Under the premise of such a premise, how can marketers adapt to customer demands in marketing 3.0 era and accompany consumers into the future? In the new round of marketing changes, traditional advertising agencies face many challenges and more opportunities. An unobtrusive trend is that, on the surface, emerging technology tools such as smartphones, social media and search engines are driving a new round of marketing change. However, in a broader historical dimension, consumers are surpassing These factors, really