研究WTO与体育产业相关的规则以及“入世”后对我国宏观经济的影响 ,分析我国体育产业的发展现状 ,明确入世对我国体育产业发展的利弊影响 ,进而探讨入世后我国体育产业发展的策略 ,认为必须深化改革 ,早日与WTO接轨 ;对国内体育产业 ,政策上予以倾斜 ,加大扶植 ;同时要重视知识产权和服务产业的发展。 This paper studies the WTO rules related to the sports industry and its impact on China’s macroeconomy after China’s accession to the WTO. It analyzes the current situation of the development of China’s sports industry, clarifies the pros and cons of the entry into the WTO on the development of China’s sports industry, and then discusses the strategies for the development of China’s sports industry after China’s entry into WTO. They think it is necessary to deepen the reform and get in line with the WTO at an early date. They should give preference to domestic sports industries and policies and increase their support. At the same time, they should attach importance to the development of intellectual property and service industries.