为何产品都是中国制造,别人却卖得更贵?因为品牌?在本期封面故事《如何在玩具业混》中,郎咸平给出另外一个答案:性价比2!玩具行业最适合解释这个概念,因为这是个看起来十分奇怪的行业。比如一件玩具加上一样东西,一下就卖火了,价格也卖上去了;缺少这样东西,即使大品牌也可能倒闭。这样东西是什么?文中说是行业本质!玩具的行业本质“情感诉求”一加上去,一件普通的玩具就变得与众不同。 Why the products are made in China, others are selling more expensive? Because the brand? In this issue of cover story “How to mix in the toy industry,” Lang also gives another answer: cost 2! The toy industry is best suited to explain this concept, because This is a very strange looking industry. For example, a toy with the same thing, about to sell the fire, the price is also sold up; the lack of such things, even the big brands may collapse. What is this thing? The article said that the nature of the industry! The nature of the industry toy “emotional appeal ” Add up, a common toy becomes different.