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植入式广告成为2010年央视春晚最大的争议点。观众对于节目中横行的植入式广告产生了极大的反感,观众忍受指数一路冲高,对于央视来说所料不及。植入广告如何揣摩观众的心理,是中国娱乐业亟需待补的一课。春晚广告很郁闷随着中国娱乐业逐渐步入浓郁的商业化,植入式广告与媒体互动性增强,商业广告与观众之间的矛盾也逐
Implanted ads become the 2010 CCTV Spring Festival Evening biggest controversy. The viewer was greatly averse to the rampant placement of advertisements on the show, and the audience endured the index soaring that it would not be enough for CCTV. Implanted advertising how to try to figure out the audience’s psychology, entertainment industry in China urgently need to be remedied a lesson. Spring Festival Evening ads are depressed with the entertainment industry in China has gradually stepped into a rich commercial, interactive media and implanted ads to enhance the contradiction between commercials and the audience by