在市场经济条件下,中国电视不再只是传递主流意识形态的舆论工具,还肩负起追逐利润的产业功能。这一重大变革使得电视媒介特性又有了新的发展。然而,在电视不断产业化、商业化运作的现实传媒语境下,电视媒体的商业化、庸俗化、同质化和贵族化倾向也愈演愈烈。本文立足于现实与历史,着重对这些媒介特性的异化给予重新的审视与批判。 Under the conditions of a market economy, Chinese television is no longer merely a media of public opinion delivering mainstream ideology. It also shoulders the industrial function of chasing profits. This major change has brought new developments in the television media. However, in the real media context of continuous industrialization and commercialization of television, the commercialization, vulgarization, homogenization and aristocracy of television media are also intensified. Based on reality and history, this article focuses on the re-examination and criticism of the alienation of these media characteristics.