根据国家邮政局的总体部署,2005年5～6月,在天津市实施了麦肯锡报刊发行项目的试点工作。经过两个多月的改革运作,天津邮政报刊发行工作就发生了明显改观,报刊传递时度明显加快,营销能力得到增强,在两个月内订阅部分流转额增长120.35万元,零售亭点销量同比增长8%以上,邮政在本 According to the overall deployment of the State Post Bureau, from May to June 2005, pilot projects for the publication of the McKinsey Newspaper were carried out in Tianjin. After more than two months of reform and operation, the work of issuing newspapers and periodicals in Tianjin has undergone a noticeable improvement. The circulation of newspapers and periodicals has accelerated noticeably and the marketing capability has been enhanced. The subscription turnover increased by 1.2035 million yuan in two months. The sales volume of retail kiosks An increase of more than 8% over the same period of last year