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会议营销以其投入少、风险小、门槛低、有针对性的服务、准确的宣传和较强的隐蔽性更好地适应了市场的要求,受到越来越多中小企业的青睐并引起了业界的普遍重视。本文对会议营销和传统营销进行比较的基础上,分析了会议营销的优势和存在的问题,并结合实际论述了我国中小企业实施会议营销的应对策略。
Meeting marketing with its small investment, low risk, low threshold, targeted services, accurate publicity and strong covert to better meet the requirements of the market, by more and more small and medium enterprises of all ages and caused the industry The general attention. Based on the comparison between conference marketing and traditional marketing, this paper analyzes the advantages and problems of conference marketing, and discusses the coping strategies of meeting marketing in our country.