论文部分内容阅读
一、平面广告中传统文字设计的定位以及作用在传统意义上的平面广告当中,构成的平面广告的两大不或缺的元素主要是传统文字设计和图像、图形这两大部分。其中图形、图像可以大体上分为具象、抽象的物体以及符号;而传统文字设计可分为主要标题、主题语、正文、说明信息、物品信息等具体内容。当这些内容按照需求有顺序的排列组合在一起时,他们会形成相应的含义以及表象内容。1、说明以及传递信息从传统文字设计的产生,到发展出语言,再到产
First, the positioning of the traditional text in print ads and the role of ads In the traditional print ads, the two elements of the print ads constitute the main elements of traditional text design and graphics, graphics, these two parts. The graphics and images can be roughly divided into concrete, abstract objects and symbols. The traditional text design can be divided into the main title, subject language, text, description information, article information and other specific content. When the content is arranged in order according to the needs of the combination, they will form the corresponding meaning and appearance of the content. 1, description and transmission of information from the traditional design of the text to the development of language, to production