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过去的一年,在各级党政领导的支持和旅游部门的共同努力下,重庆市旅游市场开发取得了可喜的成绩。在新的一年中,如何进一步搞好旅游市场开发?笔者以为,重点是要进一步在创新上狠下功夫。一、深化对旅游产业的认识,高度重视市场开发工作通过近几年的发展,大家对旅游业的产业性质有了进一步的认识和理解,形成了大旅游、大产业、大市场的共识。从市场开发的角度,要进一步深化这种认识。第一,旅游业是一种市场化的产业,必须进一步强化旅游的产业意识和市场开发意识。旅游产业的发展,必须以政府为主导,这是对的,但不能将政府主导理解为行政包办。同其它产业一样,政府
In the past year, with the support of party and government leaders at all levels and the joint efforts of tourism departments, the development of tourism market in Chongqing has made gratifying achievements. In the new year, how to further develop the tourism market? The author believes that the key point is to make further efforts in innovation. I. Deepening Understanding of Tourism Industry and Attaching Great Importance to Market Development Through the development in recent years, everyone has made further understanding and understanding of the nature of tourism industry and formed a consensus on tourism, big industry and big market. From the perspective of market development, we should further deepen this understanding. First, tourism is a market-oriented industry. It is necessary to further strengthen the awareness of tourism industry and market development. The development of the tourism industry must be led by the government. This is correct, but we can not understand the government as the administrative arrangement. Like other industries, the government