在国内市场,自主品牌汽车先后实施战略转型,在竞争策略上从低价低质转向提高技术含量,提高产品品质。比如帝豪,就成为首个被公认为打造中高端市场并取得初步成功的自主品牌。今年以来,自主品牌汽车市场占有率下降,经济效益滑坡,引起很多人的忧虑,业内很多人认为:未来五年将是决定自主品牌生死存亡的关键 In the domestic market, self-owned brands have successively implemented strategic transformation and shifted their competitive strategies from low-cost and low-quality to technological content and product quality. Such as Imperial, became the first to be recognized as creating high-end market and achieved initial success of its own brand. Since the beginning of this year, the market share of self-owned brands has been declining, and the decline in economic efficiency has caused a lot of concerns. Many in the industry believe that the next five years will be the key to determining the survival and survival of self-owned brands