随着我国国民经济生活水平的不断增强,人们对于生活质量水平的要求也不断提高,越来越多的人们选择通过旅游的方式去享受健康休闲的生活,这就极大地促进了特色旅游业成为新兴的朝阳产业,推动着旅游业经济的发展。本文分析研究了湛江特色旅游的发展现状,并指出其存在的问题,提出了相关的对策建议。 With the continuous improvement of the living standard of our national economy, people’s requirements for the quality of life are also constantly increasing. More and more people choose to enjoy healthy and leisure life through tourism, which has greatly promoted the development of special tourism industry. Emerging sunrise industry, promote the development of tourism economy. This paper analyzes the development status quo of Zhanjiang characteristic tourism, points out its existing problems and puts forward some countermeasures and suggestions.