有些产品由于生产工艺的普遍性，在制造加工过程中不可能形成一定的特性，以及不易同其他企业生产的同类产品相区别；还有一些产品，其质量难以统一保证或难以统一衡量，以及消费者不需要或不容易进行有效辨认的，这些产品原则上宜采用“非品牌化”策略。本来，正由于近、现代 Some products due to the universality of the production process in the manufacturing and processing can not be formed certain characteristics, and not easy to distinguish with similar products produced by other enterprises; there are some products, the quality of its uniform or difficult to uniform measurement of unification, as well as consumption Who do not need or can not be easily identified, these products in principle should adopt a “non-branded” strategy. Originally, due to the recent, modern