内容之于营销,如白酒之于诗词一切事物的出现与发展,均与环境密不可分。对于中国人来说,有喜事时喜欢多喝几杯。饮酒其实是有意境的。久旱逢甘露、他乡遇故知、洞房花烛夜、金榜题名时,在这些环境之下,喝酒就有了仪式感。做酒类营销的时候也是如此,以仪式感带入,让千年的白酒文化发挥出来,真正影响到消费者,这体现的就是营销中环境的搭建。营销能够通过环境搭建唤醒文化记忆,让传统产业呈现年轻气息,并在一定程度上引导社会行为回归初衷、趋于理性。那么,如何让这种“环境”的搭建恰到好处、感染到营销? The content of marketing, such as liquor in poetry and the emergence and development of all things, are inextricably linked with the environment. For Chinese people, like to drink a few glasses when there are weddings. Drinking is actually a matter of artistic conception A long drought every manna, his hometown know the story, bridal chamber night, gold list title, in these circumstances, there is a sense of ritual to drink. The same is true when doing liquor marketing, to ritual flu, let millennium liquor culture play out, the real impact on consumers, which is reflected in the marketing environment to build. Marketing can awaken the cultural memory through the environment, giving the traditional industry a youth atmosphere, and to some extent guiding the social behavior to return to its original mind and become rational. So, how to make this “environment ” just right, infected with marketing?