时下,许多企业或广告公司都想利用“注意热点”发布广告,希望产生预期的轰动效应。何谓“热点广告”呢?当绝大多数人对某一事物高度注意和关心的时候,借此机会所发布的广告,就是“热点广告”。利用注意热点发布广告,具有受众多、传播面广、注意集中、在短时间内提高企业和产品的知名度等优点。正确巧妙地使用“注意热点”发布广告,其产生的轰动效应可谓大矣,然而 Nowadays, many companies or advertising companies want to use “attention to hot ” advertising, hoping to produce the expected sensational effect. What is “hot ad”? When the vast majority of people pay attention to a matter of great concern, take this opportunity to advertise is “hot ad ”. The use of attention to hot ads, with many, wide spread, pay attention to focus, in a short time to improve the visibility of enterprises and products and so on. Proper and clever use of “attention to hot ” advertising, the sensational effect it can be described as great, however