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新兴媒体不仅改变了新闻传播及新闻生产的方式,也改变了媒体格局和舆论生态。对地市报而言,读者在哪里,受众就在哪里,宣传报道的触角也要伸向哪里。因此,主流媒体必须强化互联网思维和一体化发展理念,在“人人都有麦克风”的传播新格局下,主动作为,勇于担当,敢于发声,积极抢占互联网传播主阵地,更好地发挥主流媒体的舆论引导作用。
The emerging media have not only changed the way news media and news have been produced, but have also changed the media landscape and the media ecology. To the local newspaper, the readers where, the audience is where, propaganda coverage of the tentacles should also be extended to where. Therefore, the mainstream media must reinforce the concept of Internet thinking and integrated development. Under the new pattern of “everyone has a microphone,” the mainstream media should take the initiative as a brave leader, take the courage to speak, and actively seize the main position for Internet communications to better play its role The leading role of media in the mainstream media.