互联网技术迭代快速,广播完全依靠自建的生产闭环已不能满足实际需要。因此,广播媒体必须把生产和服务从单打独斗转变为平台协作。具体协作方式既可以是业务定制、直接外包,也可以是共同开发、参与投资。这实际上涉及广播媒体在融合发展中如何处理与网络应用平台的关系。网络应用 Rapid iteration of Internet technology, broadcast completely rely on the production of closed-loop production has been unable to meet the actual needs. Therefore, the broadcast media must shift its production and services from being alone to platform collaboration. The specific ways of cooperation can be business customization, direct outsourcing, it can also be joint development, investment. This actually involves the broadcast media in the integration and development of how to deal with the relationship between the network application platform. Internet application