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问题北京新宝电器有限公司是一家与台商合资的企业,成立于1992年,是一家有150名员工的小厂。主要生产和销售微波炉,年设计产量为10万台,目前年产量维持在8万台左右,基本上是一种较为饱和的正常运转状态。公司最初的销售策略基本以外销为主(大约占70%,主要出口欧洲各国),内销为辅(大约占30%)。从1994年的年盈利300多万元,到现在公司的产品几乎被从国内的市场挤出;而欧洲市场的反倾销,又使得公司产品的外销量急
Question Beijing Xinbao Electric Co., Ltd. is a joint venture with Taiwanese companies. Founded in 1992, it is a small factory with 150 employees. The main production and sales of microwave ovens, the annual design output of 100,000 units, the current annual output maintained at around 80,000 units, basically a relatively normal state of normal operation. The company’s initial sales strategy is basically export-oriented (about 70%, mainly exported to European countries), supplemented by domestic sales (about 30%). Profit from the year of 1994 was more than 3 million yuan, and now the company’s products are almost squeezed out of the domestic market; anti-dumping in the European market has also made the sales of the company’s products urgent.