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随着外贸发展的转型升级,我国产品正在由粗放式的价格竞争转向高附加值的品牌和技术竞争,出口企业遭遇来自发达国家越来越多的知识产权壁垒。近年来,我国企业遭遇的知识产权壁垒呈现出若干新的特点。面临发达国家设置的知识产权壁垒,我国存在知识产权意识淡薄、知识产权质量不高、知识产权布局力度不够、相关法律不完善、服务贸易中的知识产权战略缺失等诸多挑战。应当从政府、行业协会和企业等多个层面采取切实有效的措施,应对日益增多的知识产权壁垒,促进我国对外贸易的健康发展。
With the transformation and upgrading of the development of foreign trade, our products are shifting from extensive price competition to high value-added brands and technology competition. Exporting enterprises are encountering more and more barriers to intellectual property rights from developed countries. In recent years, the barriers to IPR encountered by Chinese enterprises show a number of new features. Faced with the barriers to intellectual property rights in developed countries, China has many challenges such as weak awareness of intellectual property rights, low quality of intellectual property rights, inadequate intellectual property rights distribution, imperfect laws and lack of intellectual property strategy in service trade. Effective measures should be adopted at various levels including the government, trade associations and enterprises to deal with the growing barriers to intellectual property and promote the healthy development of China’s foreign trade.