《市场营销学》是高职教学中一项非常重要的内容,该门课程具有较强的实践性和综合性,在该门课程中,不仅要重视理论教学,更要注重实践教育,积极在其中融入德育思想观念,尤其是要引入丰富的案例,将理论与实践进行密切的结合。本文主要分析职高《市场营销学》教学过程中德育实施思路的构架。 “Marketing” is a very important content in the teaching of higher vocational education. The course has a strong practicality and comprehensiveness. In this course, not only theoretical teaching but also practical education should be emphasized. Which incorporates the concept of moral education, especially to introduce a wealth of cases, the theory and practice are closely integrated. This article mainly analyzes the framework of moral education implementation in the process of teaching “Marketing”.