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连锁经营是全世界的发展趋势,透过特许发展不但可以快速占有市场,也会因量化而达成降低成本与强化竞争力的目的。祖国大陆目前已成为全世界最大、最有潜力发展连锁事业的国家,吸引着海内外无数有意发展连锁及特许经营事业者的关注。台湾地区的连锁业进程与国际上的发展进程同步,而大陆连锁业在95年以后也急速提升。由于祖国大陆与台湾的文化背景一致,其连锁业的发展有相似之处,也有差异的地方。
Chain management is the worldwide trend of development. Through the development of franchising, not only can the market be rapidly occupied, but also the purpose of reducing costs and enhancing competitiveness due to the quantification can be achieved. The motherland has now become the largest and most potential country in the world in which to develop the chain business. It attracts numerous people both at home and abroad who are interested in developing chains and franchises. The chain industry in Taiwan is synchronized with the international development process. However, the chain industry in mainland China has also risen sharply after 95 years. Due to the same cultural background of the mother mainland and Taiwan, the development of the chain industry has similarities and differences.