现代营销理论告诉人们,消费者在购买产品时,并不仅仅只是购买产品本身的使用功能,实际上还包括产品所蕴含的文化内涵。每一种品牌的产品都象征着一定的文化。梅塞德斯品牌意味着德国文化:有组织、有效率、高品质。同仁堂的产品则向人们传达着一个古老文明对产品本质认知的独特境界:“炮制虽繁必不敢省人工,品味虽贵必不敢减物力”。文化促销就是企业以文化为纽带, Modern marketing theory tells people that when they buy a product, consumers do not just buy it, but actually include the cultural connotation of the product. Each brand of product is a symbol of a certain culture. The Mercedes brand means German culture: organized, efficient and high-quality. Tong Ren Tang products to the people to convey the ancient civilization of the essence of the unique realm of the product: “Although the processing concoctions will not be able to save labor, taste, although you will not dare to reduce physical resources.” Cultural promotion is the business culture as a link,