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5月29日,“2004年度人居空气环境系统研讨会”在本家·润园售楼处举行。当日从本家·润园开发商处获悉,该项目将引进远大中央空调为未来的社区业主提供采暖和制冷服务,与以往的中央空调不同,此次本家·润园采用的是远大直燃型单向水循环集中式中央空调,据了解,该套系统总制冷量为10467kw,总供热量为8061kw,可以充分满足家庭居室内环境。一套集中式中央空调系统的成本造价就高达千万,但是多数开发商表示,由于住宅供应量的不断上升,京城楼市已经初步进入到了“买方市场”阶段,因此,购房人的选择往往具有左右开发商市场行为的重要意义。此外,竞争激烈之后的同质化问题也使开发商们乐于采用更具创新意义和切实优势的配置来实现自身与其他产品的差异化,从而在竞争当中拥有“稀缺”性的优势,为最终促进项目的销售助一臂之力。
May 29, “2004 Habitat Air Environment System Symposium ” Run in this home sales office. On the same day, our developer from Runyuan Park learned that the project will introduce Grand Central Air-conditioners to provide heating and cooling services to future community owners. Compared with the previous central air conditioners, Centralized air-conditioning to the water cycle, it is understood that the total cooling capacity of the system is 10467kw, the total heat supply is 8061kw, can fully meet the domestic indoor environment. A centralized central air conditioning system cost as high as 10 million, but most developers said that as the rising residential supply, the capital market has entered the initial “buyer’s market,” stage, so the choice of home buyers often Has the importance of market behavior around developers. In addition, the homogeneity issue after the intense competition also enables developers to adopt the more innovative and practical advantages of the configuration to differentiate themselves from other products, thus having the advantage of “scarcity” in the competition, For the final promotion of project sales help.