浏览街市,但见各种广告星罗棋布,红黄蓝绿五颜六色,给繁华的都市增添了几分斑斓,几分活力.随着商品经济的迅猛发展,人们对信息的需求越来越迫切,于是,各式各样的广告便应运而生.应该说,这是一种可喜的现象,折射出我国经济建设的蓬勃生机.商家都会做广告,但未必都能做出高质高效的好广告.同为广告,就有优劣、高下之分,巧拙、美丑之别,前者不但能有力地宣传商品,产生巨大的经济效益,而且因为它内涵丰富,寓意深刻,富于艺术魅力,本身就有着的欣赏价值.譬如:“天有不测风云,我有人民保险”这则广告,它是对尽人皆知的民谚“天有不测风云,人有旦夕祸富”加以改动后 Browse the market, but see a variety of advertising dotted, red, yellow, blue and green colorful, to the bustling city adds a bit gorgeous, somewhat dynamic.With the rapid development of commodity economy, people’s demand for information more and more urgent, therefore, It should be said that this is a gratifying phenomenon that reflects the vigorous vitality of China’s economic construction. Businesses will advertise, but may not be able to make high quality and efficient good advertising. For advertising, there are advantages and disadvantages, under the points, Qiaozhuo, the difference between beauty and ugliness, the former not only can effectively promote the goods, resulting in huge economic benefits, but also because of its rich connotation, profound meaning, full of artistic charm, itself For example: “There are unexpected events, I have the people’s insurance,” this ad, it is the well-known folk proverb “unpredictable weather, people have good or bad” to be changed after the change